What business is your company in? Empire Company Limited is the parent company of Sobeys Inc. located in Stellarton, Nova Scotia. They are a widely recognized brand and are currently in the business of food retailing and related real estate. Their brand motto is "a family nurturing families", and pride themselves on providing exceptional service while shopping, as well as food experiences (About Empire Company Limited, n.d.). With approximately $30.9 billion in annual sales and $16.4 billion in assets, Empire Company Limited employs around 130,000 people. Empire Company Limited has over 111 years of experience and operates across all 10 provinces with just over 1,500 stores (About Empire Company Limited, n.d.). They operate food retail stores, pharmacies, convenience stores, liquor stores, gas stations, health care and wholesale as well. They offer these products through their banner stores which include Sobeys, FreshCo, Longo's, Farm Boy, Lawtons Drugs, FastFuel, and many more (Empire Co Ltd: Overview, n.d.). The company's main focus remains in the food retailing sector. What are the business capabilities? With such a highly established brand in North America, the Empire Company Limited has great tangible and intangible business capabilities. Their brand name, reputation, credibility, and experience in the market are superior to plenty of similar companies in regards to intangible capabilities. While they also have plenty of other capabilities such as merchandise product, product promotion, business management, sales and distribution and among others.

Please answer the below question related to the above:

3. Merchandise Flow - Nabeel Describe the merchandise flow for the company Make one recommendation about changing the merchandise flow. 

4. Category Management - Nabeel For the purpose of this section (category management) identify one category that the company sells. 

What type of merchandise does this category represent? 

Where is the category in its life cycle? 

Develop an assortment plan for the category. Justify the choices you are making.