Question
What can Billings do to foster a true sense of urgency (see Kotter (It all starts with a sense of urgency)) for change to address
What can Billings do to foster a "true sense of urgency" (see Kotter (It all starts with a sense of urgency)) for change to address one of the problems Billings is facing? Explain with support from case and readings.
e.g Problem Billings is facing: Loss of morale in the Water Division and a mass exodus from the sales department of that division.
Case: Stone Finch, Inc.: Young Division, Old Division
https://www.hbs.edu/faculty/Pages/item.aspx?num=41743
Kotter Book- A sense of urgency
https://www.kotterinc.com/bookshelf/a-sense-of-urgency/
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Small Business Management Creating A Sustainable Competitive Advantage
Authors: Timothy S. Hatten
7th Edition
1544330863, 978-1544330860
