What can NASCAR do to improve its attendance and viewership numbers? In addition to increases in numbers, what can the organization do to increase the diversity of its fan base? How can the organization leverage its new television contracts, sponsorships, and/or charter system to attract and retain fans? What social media efforts and other technologies and opportunities (e.g., fantasy sports, apps) can the organization use to increase interest in the sport? What detailed plan would you recommend NASCAR develop and execute in order to address these challenges