What can you conclude from this figure? Multiple Choice Most customers will continue to travel to an older mall due to customer loyalty even if a new mall opens closer. The volume of expected customers for a shopping mall may be reduced if a new mall opens as an intervening opportunity nearer to the customers. The volume of expected customers for a shopping mall may be reduced if a new mall opens as an intervening opportunity nearer to the customers & Trips to the old mall decreased due to distance decay. Trips to the old mall decreased due to distance decay