1. What can you find out about your existing customers using secondary sources? (SBRnet)
2. What type of primary information would you like to know about your customers?
   • Think categories, later we will pair these with the segments.
   • We want to figure out the menu of desired benefits among your customers
   • Then we will identify which benefits are priorities based upon the segments
3. Provide a link to your open-ended survey. (Qualtrics)