Question
What caused the backpack campaign to have a low conversion rate? What caused the pouches campaign to have a low CTR? What caused the totes
What caused the backpack campaign to have a low conversion rate?
What caused the pouches campaign to have a low CTR?
What caused the totes campaign to have such low views?
What caused the travel campaign to have such a high frequency?
What is ideal ad frequency?
If the duffle bags campaign generated more revenue than did the messenger bags campaign, why do the results show the campaigns did equally well?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
