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What challenges arise under each approach in terms of building and leveraging knowledge that can yield competitive advantage, and what can companies do to enhance
What challenges arise under each approach in terms of building and leveraging knowledge that can yield competitive advantage, and what can companies do to enhance the effectiveness of their knowledge management efforts under each approach?
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
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