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1. Which promotional mix elements does Snickers use? 2. How does this Snickers campaign demonstrate the characteristics of integration? 3. What grade would you give
1. Which promotional mix elements does Snickers use?
2. How does this Snickers campaign demonstrate the characteristics of integration?
3. What grade would you give Snickers on integration effectiveness?
4. What challenges does Mars Inc. face in maintaining the success it has achieved with the "You're not you" campaign?
5. What recommendations would you make to Mars Inc. for future Snickers promotional efforts?
2. How does this Snickers campaign demonstrate the characteristics of integration?
3. What grade would you give Snickers on integration effectiveness?
4. What challenges does Mars Inc. face in maintaining the success it has achieved with the "You're not you" campaign?
5. What recommendations would you make to Mars Inc. for future Snickers promotional efforts?
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Implementing Organizational Change Theory into Practice
Authors: Bert Spector
3rd edition
132729849, 978-0132729840
