What changes are you making to your marketing strategy:

*Target Market

*Product

*Price

*Placement (Retailers)

*Promotion (Positioning Statements and/or Advertising Choices and Spending)

Explain WHY you are making the changes to your marketing strategy or WHY you are NOT making changes.

Pricing Set Unit Price Unit Price: $52.00 Costs and Margins Production Cost per Unit: $28.00 Margin per Unit $24.00 Distributor Profit Margins Direct Department Store:. High End Outdoor University Store Online Discount Retailer $24.00 S0.60 $9.44 $8.40 $3.20 Positioning Select Benefit Message(s) Fun Great Value Luxurious Tough Safe High Quality Peak Performance Professional Lightweight Eco Friendly Cutting Edge Message Characteristics Luxury Competitiveness 2096 Outdoor33 Commuters University Carity Print: Newspaper Editorial Mission Daily national newspaper with a wide circulation. Features sections on news, sports, money and life Demographic Reach Circulation Rate Quarterly Cost Campaign Cost$11,800.00 17,324 1,000.00 $2,000.00 Set Frequency Full Page Ads PRINT INTERNET RADIO POSTER Radio Media Vehicles Radio: Sports Talk Radio Editorial Mission 28 All-sports, all the time radio network for the ultimate sports junky Demographic Reach Luxury Outdoor 30 Commuters 30 University Children Circulation Rate Quarterly Cost 17,844 1,000.00 $1,000.00 Set Frequency 30 Second Spots PRINT INTERNET TELEVISION PO Posters Media Vehicles Posters: Subways Editorial Mission Space available along a network subway stations seen by a high percentage of commuters. Demographic Reach Circulation Rate Quarterly Cost Campaign Cost 11,052 500.00 $0.00 $11.800.00 Set Frequency Physical Placements