What cognitive bias does this reasoning exhibit?

In a management meeting, Sally informed the group that she had made an offer to Jerry $($her high school friend$)$ to join her team. The group was surprised, as other candidates seemed to have more educational and work experience. Sally responded, saying that Jerry was a better fit even though he lacked the main qualifications. He knew the geographic area, she said, and could get a grass$-$roots sense of marketing needs because he had a lot of friends and family in this location, too.