Question
What communication vehicle is the primary means of B2B (business-to-business) marketing communication? Name at least two additional vehicles that are used to a greater extent
What communication vehicle is the primary means of B2B (business-to-business) marketing communication? Name at least two additional vehicles that are used to a greater extent by B2B firms than by B2C (business-to- consumer) firms.
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Focus On Personal Finance
Authors: Jack Kapoor, Les Dlabay, Robert J. Hughes
2nd Edition
0073530638, 9780073530635
