Question
- What companies have effectively combined new and traditional media together (integrated)? - What traditional and new media mix well for promotional marketing in the
- What companies have effectively combined new and traditional media together (integrated)?
- What traditional and new media "mix well" for promotional marketing in the healthcare industry?
- What are the potential pitfalls of integrating new and traditional media?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
