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What company's campaign does Whalen use in Ch. 10 as an example to illustrate a strategic big idea theme upon which to base the strategies
What company's campaign does Whalen use in Ch. 10 as an example to illustrate a strategic "big idea" theme upon which to base the strategies of a plan? Group of answer choices Ball Park Franks Carniva...
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
