What constitutes a crisis? According to one definition, a crisis is "an issue or event that creates unplanned visibility for the organization and causes communication requirements to exceed the routine." The above quote perfectly summarizes the crisis scenario you will tackle for this week's discussion. Start by locating a news article describing a recent crisis faced by an organization. Post the link to the news article. Next, assume that you are the company's public relations spokesperson. 1. What kind of message you would develop for media? 2. How would you respond to community criticism and negative media coverage? 3. How would you attempt to restore the credibility of your organization and its brand? 4. Finding the answers may require some additional background research on the issue. Draw upon the crisis communication principles you have learned this week and refer them in your post.