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What consumer behaviour trends are important now a days for the e-commerce marketer to consider? What are they, how do they impact the marketer and
What consumer behaviour trends are important now a days for the e-commerce marketer to consider?
What are they, how do they impact the marketer and the consumer ?
What are the implications of these trends on the e-business/ brand?
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Authors: Zvi Bodie, Alex Kane, Alan Marcus, Lorne Switzer, Maureen Stapleton, Dana Boyko, Christine Panasian
9th Canadian Edition
1259271935, 9781259271939
