1. What contribute to the increase in site traffic and online sales? What is the total number of people who made a purchase online? What is the total number of sales revenues? BestBuy sent out an email blast about their Black Friday deals on November 27^th,2016 to 25,00 people on their list of which 75% of them opened the email and made a purchase. When their analyst ran the analytics report, he noticed that traffic the site increased by 25% and sales increased by 15% compared to last year's results. The website average visits is about 35,000 visits per month, average sales is $25,000, and the average order value went from $25 to $35 for that reporting period compared to previous year. During the same period, there were other Marketing promotions including Tv ads, billboard ads, and online display ads that also promoted the Black Friday deals at BestBuy.