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What could be a secret recipe for international business to successfully communicate with partners worldwide given the cultural differences? Think of it from the models
What could be a secret recipe for international business to successfully communicate with partners worldwide given the cultural differences?
- Think of it from the models offered by Edward T. Hall (high-low context; direct-indirect; different perceptions of time)
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
