What creates more value for Chipotle, a $100,000,000 increase in sales from attracting more customers to its existing stores or a $100,000,000 increase in sales from opening forty-five new stores? Assume that both increases are perpetual in nature. Pick one and explain. 2. Describe by example, how industry structure can lead to value creation. 3. What variables could (or do) operate in the restaurant industry that could radically change which companies continue to hold (or establish) competitive advantage in the future? 4. Why is establishing and protecting a valuable brand so important to long term value creation? 5. Is industry structure and competitive behavior stationary within industries or do these metrics vary? Why? When GEICO states that "fifteen minutes could save you $500", what insurance industry characteristic (discussed in the chapter) are they try to overcome? 7. Have industries changed their ROIC ranking very much over time, or do they tend to hold their ROIC rankings? Why? 8. What is the most important conclusion of the authors related to the sustainability of growth over a period of more than 5 years? Why do you think this happens? 9. describe the three sources of growth? Which of What creates more value for Chipotle, a $100,000,000 increase in sales from attracting more customers to its existing stores or a $100,000,000 increase in sales from opening forty-five new stores? Assume that both increases are perpetual in nature. Pick one and explain. 2. Describe by example, how industry structure can lead to value creation. 3. What variables could (or do) operate in the restaurant industry that could radically change which companies continue to hold (or establish) competitive advantage in the future? 4. Why is establishing and protecting a valuable brand so important to long term value creation? 5. Is industry structure and competitive behavior stationary within industries or do these metrics vary? Why? When GEICO states that "fifteen minutes could save you $500", what insurance industry characteristic (discussed in the chapter) are they try to overcome? 7. Have industries changed their ROIC ranking very much over time, or do they tend to hold their ROIC rankings? Why? 8. What is the most important conclusion of the authors related to the sustainability of growth over a period of more than 5 years? Why do you think this happens? 9. describe the three sources of growth? Which of these methods typically creates the least value for the corporation? 10. what does Exhibit 8-12 tell the reader? And why do you think this happens?