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What cultural problems did Walmart face in some of the international markets it entered? Which early strategies succeeded and which failed? Why? What lessons did
What cultural problems did Walmart face in some of the international markets it entered? Which early strategies succeeded and which failed? Why? What lessons did it learn from its experience in Germany and Japan?
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Marketing Strategy
Authors: O.C. Ferrell, Michael D. Hartline
5th edition
538467384, 053846738X, 978-0538467384
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