What Customers Want and How to Give it to Them. The results of the customer survey are as follows:
Importance
Quality of waterslides 20
Short lines 60
Experience or feeling 40
Total 120
Further research was done into the main components, and their costs per customer, of the service that Splashtown provides:
Cost
Waterslide upgrades $10
Character experiences $4
Cleaning and maintenance staff $3
Total $17
Splashtown is unsure how each of these cost components will change the customer experience but they think the ranges should be:
Customer criteria
Quality of slides Short lines Experience
Waterslide upgrades 30 - 50% 20 - 40% 10 - 40%
Character experiences 10 - 30% 30 - 50% 20 - 60%
Cleaning and maintenance staff 30 - 50% 20 - 50% 30 - 50%
100% 100% 100%

Now that they have the data, management is unsure how to use it to optimize the customer experience relative to their costs. Use professional judgement in selecting any required inputs. Show all calculations on excel