1. What demographic, economic, and political trends are most likely to have the largest impact on the organization? Identify threats and opportunities that the organization faces in both the short term and long term.
2. What are the organization's internal strengths and weaknesses? Do you believe that the organization's mission, goals, and objectives are structured in a manner that is consistent with those strengths and weaknesses?
3. Viewing the organization's principal products and services, where do you believe these offerings are positioned relative to the traditional product life cycle? And market positioning?
4. What observations can you make regarding the degree of customer focus which the organization exhibits?
5. What steps has the organization taken to compete more effectively in the new transnational global marketplace?
6. What is the primary source of the organization's competitive advantage, and does the existing corporate strategy (and structure) capitalize on that advantage?