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What demographic segments make up our target market, and how are their preferences evolving? What are the emerging technologies or platforms that could disrupt our
- What demographic segments make up our target market, and how are their preferences evolving?
- What are the emerging technologies or platforms that could disrupt our market, and how can we leverage them?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
