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What did Owlet do when they were confronted with an FDA approval requirement that would have cost them $ 2 0 0 , 0 0
What did Owlet do when they were confronted with an FDA approval requirement that would have cost them $
They licensed a previously approved solution that allowed them to meet their original launch schedule.
They raised the price of their device to compensate for the higher expenses they'd incur when they launched the product.
They proceeded with the product development process and had an investor cover the cost of the FDA approval.
They changed their design to avoid the problem and accidentally discovered a market segment that preferred their new design.
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