What did P&G's leaders realize they had to do to achieve the kind of growth the company wanted? Question 13 options: Reliably come up with more breakthrough innovations that could create completely new markets. Launch the Connect + Develop program to bring in outside innovations and help manage ideas from inception to launch. Increase the budget for Research & Development and foundational consumer research. Identify the emotional component to inspire and motivate their employees to be more innovative, and to nurture cross-pollination across departments