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What did Shaw single out the Australian Airline Qantas for in the book? Group of answer choices It's unique use of vertical integration within its
What did Shaw single out the Australian Airline Qantas for in the book? Group of answer choices It's unique use of vertical integration within its distribution channel Its use of safety as a 'soft sel...
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
