What did you decide to focus on in your commercial what was your one thing? How did you decide what your buyer persona (the potential intern) would value?

How long do you watch a video or video ad on social media before you decide if its interesting or not? (Many will say 2 or 3 seconds.)

How long, then, do you think you have to catch someones attention or give him or her a reason to keep watching?

Do you think your teams video had elements to catch someones attention or to give him or her a reason to keep watching?

What would make your buyer persona keep watching the commercial or make note of it?

What college majors did your team think Paradigm Shift would most appeal to?

Which did your team expect these majors to prioritize highest: the college credit, pay, or ability to work for a cause?