What do lenders require, and what kind of debt costs the company? that is relevant when compan ies are evaluating new investment projects is the marginal cost of the The cost of debt new debt to be raised to finance the new project. Consider the case of Peaceful Book Binding Company: Peaceful Book Binding Company is considering issuing a new 15-year debt issue that would pay an annual coupon payment of $85. Each bond in the issue would carry a $1,000 par value and would be expected to be sold for a price equal to its par value. PBBC'S CFO has pointed out that the firm would incur a flotation cost of 1% when initially issuing the bond issue. Remember, the flotation costs will be bonds. The firm's marginal federal-plus-state tax rate is 40%. from the proceeds the firm will receive after issuing its new To see the effect of flotation costs on PBBC's after-tax cost of debt (generic), calculate the after-tax cost of the firm's debt issue with and without its flotation costs, and select the correct after-tax costs from the following boxes. After-tax cost of debt without flotation cost: After-tax cost of debt with flotation cost: This is the cost of debt, and it is different from the average cost of capital raised in the past