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What do marketers use to understand the attributes that guide preferences? Affect-based evaluation Just noticeable difference Conjoint analysis Attribute correlation
What do marketers use to understand the attributes that guide preferences? Affect-based evaluation Just noticeable difference Conjoint analysis Attribute correlation
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Purchasing and Supply Chain Management
Authors: Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
6th edition
1285869680, 978-1305809789, 1305809785, 978-1305833395, 978-1285869681
