What do you think is the company's or organization's communication goal, overarching story message, and the target audience(s)?

How does the story "show" (rather than "tell") what happened using the five senses? Give examples.

What narrative techniques and devices are used in the story to engage the audience and maintain their interest (e.g., metaphor, imagery, personification, symbolism, humor/levity, emotions, music, realism vs. animation) and were they effective? Explain.

Are there cultural representations (positive or negative) in the message? If yes, explain.

Ultimately, do you think the story succeeded in advancing and promoting the company's or organization's brand? Do you think storytelling promoted their brand more effectively than other forms of communication? Explain.

In reference to the following YouTube video: 

https://m.youtube.com/watch?v=YHb3V4rGKzY