1. What do you think LA Fitness is in terms of quality and value to a consumer? Is it high-end, low-end or in-between? Explain as it relates to a major competitor of planet fitness.
2. Given the that LA fitness wants to project and where they are in the a Product Life Cycle, what type of pricing scheme do you think they should use (e.g., prestige pricing, penetration pricing, skimming pricing, bundle pricing, odd-even, value, etc.)? Why will this scheme work best for LA Fitness target market?
3. What do you think the final price should be for LA Fitness? Provide a realistic range and discuss why.