What do you think MarcPoint's next move should be for growth in the near future?

Answer'l I think MarcPoint has some opportunity to expand into completely new industries: and to become the expert. One of those areas that comes to mind for me is the energy industry. At least in the United States', although there has been some work being done in this area intemally at utility companies, most are ions away from using big data {such as customer usage, eguipment failures: restoration times) to help provide insights on predict customer usage. maintenance on energy infrastructure {Le poles: substations: transmission lines}, and increase in restoration times to the customers. As stated in the case: to turn data into insights lylarcPoint relied on its deep understanding ofthe industry its clients competed in. so this may take some time for to get up to speed, however it certainly may be worth the investment: especially with the push across the world for more efcient energy resources. | Answer? Expanding geographic reach if focused on lvlarcF'oint's current core competencies could be beneficial. This would mean evaluating what has worked in the past in new contexts for product market fIt. This is an unbounded experiment and may not have a clear enough outcome. Standing up new locations to test new products and services could be beneficial but if new products and services aren't proven in the core business this could lead to dilutive efforts during new market expansion. New products and services such as health care data might make sense in the core market. lvlarcF'oint is likely aware of the constraints in its current market. Globally health care data, and privacy about data in general, are handled by HIPAA in the US and by other more global PII and m regulations. I think too many expansion strategies might create conict. So if the strategy is to open new locations near or within its current geo then the investment in replicating past success could make sense and can create a controlled setting for new products. Otherwise testing new data products such as healthcare data would likely be a better t for markets within which MarcPoint already operates. AnswerB One point that you made which I really like is the last point of new locations giving them the ability to test new products and services in new markets in order to test them. Ely doing this allows the company to minimize the risk they take with new products. However: in my opinion another way of growth that should be considered is by the mergers and acquisitions market. This will allow the company to grow with out them taking the full risk of them investing in brand new untested products. \fAnswer lvlarcF'oint could expand its product offerings to include more datadriven products and services. lvlarcF'oint could also focus on expanding its geographic reach by expanding into new markets or by opening new locations. The best growth strategy for lvlarcPoint will likely depend on the com pan y's specific goals and objectives. :- There are a few different options for lvlarcPoint's next move for growth in the near future. One option is for MarcPoint to expand its product otferings to include more data-driven products and services. Another option is for lvlarcPoint to focus on expanding its customer base by marketing its products and services to new potential customers. Additionally. lvlarcF'oint could also focus on expanding its geographic reach by expanding into new markets or by opening new locations. l'vlarcF'oint's expansion into new markets could be a very successful growth strategy. :- By expanding its reach: lvlarcPoint would be able to tap into new customer segments and could potentially increase its sales and profits. Additionally, expanding into new markets would also give MarcPoint the opportunity to learn more about different customer needs and preferences, which could help the company improve its products and services. Opening new locations is another option for MarcPoint's """"""""""""""""""""" growthstrategyThlswouldallowlvlarcF'oInttobeclosertoltscustomersandcould potentially increase sales. :- Additionally. new locations would also give MarcPoint the opportunity to test new products and services in different markets before expanding them nationally or internationally. Ultimately. the best growth strategy for lvlarcF'oint will likely depend on the company's specific goals and objectives. However: all of the growth strategies mentioned above could help lvlarcPoint expand its business and continue to be a leading provider of datadriven products and services