What do you think the differences would be in the selling process for the following products and services? How would managing the sales process differ for each? Selling Planter's Peanuts to your grocer. Selling Planter's Peanuts to Southwest Airlines to be given to its customers. Selling telecommunications equipment costing $1 to $2 million to the U.S. government. Selling telecommunications equipment costing $1 to $2 million to McDonalds. Selling five-year leases on prime retail space in Beverly Hills.