What do you understand from this article https://doi.org/10.1080/09593969.2018.1562955 (Should I Buy, Hoard, or Hide?'- Consumers' responses to perceived scarcity - Shipra Gupta & James W. Gentry

1. How is 'perceived scarcity' defined in the paper

2. As per the paper, what are the behaviors consumers tend to exhibit in the scarcity conditions?

3. Is 'perceived scarcity' a good retail strategy for retailers? Why or why not?

Explain in detail.