What do you want to know about how your social media platforms are used and who is using them? As marketers, we should be monitoring the results of our efforts, and most social media platforms have a way for us to do so$.$ It is easy to get lost in a sea of data, so it is important to know what you want to know before diving in$.$

Choose one of your organization's social media platforms and tell us what it is$.$ Then tell us

What key metrics $($choose three$)$ would you want to know about the site's users?

Why do you want to know these things? $($Explain each...$)$

How will knowing help you strengthen the relationship with your target audience?