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What does brand equity refer to ? Question 2 5 Answer a . The intangible value a brand holds in terms of customer loyalty and
What does brand equity refer to Question Answer a The intangible value a brand holds in terms of customer loyalty and recognition b The physical assets owned by a brand c The monetary value of a brand's products d The overall financial health of a company
What does brand equity refer to
Question Answer
a
The intangible value a brand holds in terms of customer loyalty and recognition
b
The physical assets owned by a brand
c
The monetary value of a brand's products
d
The overall financial health of a company
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Essentials Of Management Information Systems
Authors: Ken Laudon, Kenneth C Laudon
10th Edition
0133033090, 9780133033090
