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For an international trade company intending to internationalize by creating a virtual showroom for the sale of all variety of non-food products. Since the target audience is retail companies, how to characterize the market, segmentation and target audience, positioning?

For an international trade company intending to internationalize by creating a virtual showroom for the sale of all variety of non-food products, how to characterize the marketing mix? Product, price, place, and promotion?

Positioning map with the main market players in international trade companies?