What does the following scripture mean to you? What does it mean in the context of conducting business from an owners' perspective?

12Jesus then began to speak to them in parables: "A man planted a vineyard. He put a wall around it, dug a pit for the winepress and built a watchtower. Then he rented the vineyard to some farmers and moved to another place. 2At harvest time he sent a servant to the tenants to collect from them some of the fruit of the vineyard. 3But they seized him, beat him and sent him away empty-handed. 4Then he sent another servant to them; they struck this man on the head and treated him shamefully. 5He sent still another, and that one they killed. He sent many others; some of them they beat, others they killed.

6"He had one left to send, a son, whom he loved. He sent him last of all, saying, 'They will respect my son.'

7"But the tenants said to one another, 'This is the heir. Come, let's kill him, and the inheritance will be ours.' 8So they took him and killed him, and threw him out of the vineyard.

9"What then will the owner of the vineyard do? He will come and kill those tenants and give the vineyard to others. 10Haven't you read this passage of Scripture:

"'The stone the builders rejected

has become the cornerstone;

11the Lord has done this,

and it is marvelous in our eyes'[a]?"

12Then the chief priests, the teachers of the law and the elders looked for a way to arrest him because they knew he had spoken the parable against them. But they were afraid of the crowd; so they left him and went away.

Mark 12 NIV