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What does the Jo Bitner's servicescape model portray to us? It reveals what effective service environment constitutes of. It reveals the relationship between service

What does the Jo Bitner's "servicescape" model portray to us? It reveals what effective service environment constitutes of. It reveals the relationship between service environment and guest's willingness to pay premium price. It shows managers how to handle complaining guests. It reveals how people perceive and respond to service environment.

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