What does the phrase Keeping up with the Jones mean? Discuss how peer pressure can affect your personal finances. In addition, how does social media also affect your personal finances? For example, what if several of your friends recently posted on social media they each bought a Jeep and are planning a Jeep trip. Your friends start posting on social media that you should go out and buy one now so you can go with them. However, you do not have the financial means to buy a Jeep. What would you do? Would social peer pressure get to you? Would you go out and buy a Jeep you can not afford?