1. What does the term 'Destination Marketing Organisation (DMO)' mean? Discuss four (4) common roles of DMOs. Provide an example of how some of the stakeholders who might typically interact with or be members of a DMO.
2. Effective brands make the destination stand out among its competitors, which is one of the most important purposes of destination branding. Explain why it is essential to have a clear destination branding concept. Discuss (2) challenges in branding a destination. Of your choice, briefly provide an example of successful branding of a destination.
3. Push-pull theoretical framework is a popular theory to explain the reasons why tourists decide to visit a destination. Explain terms' pull' and 'push' factors. Outline the 7 socio-psychological motives for travel (Morrison 2018, p. 404). Discuss 2 of those motives of your choice.
4. Why are day-trips often seen as less important compared to long international travel? Explain the concept of VFR. Why might VFR be a valuable segment to target, and how?
5. What is meant by New Urban Tourism? What are some of the challenges for urban destinations in terms of the COVID pandemic and overtourism? Provide your examples using international destinations and Australia.