Question
What does this mean? ..brand management is faced with a veritable tightrope walk between the conflicting needs of two disparate but equally important groups of
What does this mean?
..brand management is faced with a veritable tightrope walk between the conflicting needs of two disparate but equally important groups of consumers: those who give the product its mystique and those who give the company profitability"
Can you please simplify this quote and explain it?
From the article Subcultures of Consumption: An Ethnography of the New Bikers
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Hospitality Marketing Management
Authors: Robert D Reid, David C Bojanic
4th Edition
0471476544, 9780471476542
