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What does this quote from Lillys CEO mean for Lillys strategy: The challenge for us as an industry, as a company, is to move from
What does this quote from Lillys CEO mean for Lillys strategy: The challenge for us as an industry, as a company, is to move from a blockbuster model to a targeted model. We need a better value proposition than today. Sydney Taurel, CEO, Eli Lilly (The New York Times, July 3, 2005)
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