Question
What effect do you see on the Aldi's revenue/profit if they chose this 'Good Different' strategy? Explain if it would be profitable or not for
What effect do you see on the Aldi's revenue/profit if they chose this 'Good Different' strategy? Explain if it would be profitable or not for Aldi and suggest 3-4 steps that can be adopted by Aldi to offset the negative impact (if there is any).
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Economics Today
Authors: Roger LeRoy Miller
16th edition
132554615, 978-0132554619
