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What element of the control section of the marketing plan defines the actions the company will take if the initial marketing strategy does not achieve
What element of the control section of the marketing plan defines the actions the company will take if the initial marketing strategy does not achieve results?
Group of answer choices
the strategic plan
the contingency plan
the situation analysis
the organizational structure
the implementation plan
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Strategic Project Management Made Simple
Authors: Terry Schmidt
1st Edition
0470411589, 978-0470411582
