What element of the marketing mix is concerned with decisions about how to most effectively use middlemen to help to sell a product?

• A. Product
• B. Price
• C. Place
• D. Packaging
• E. Promotion

Which one of the following examples does not relate to an environmental force influencing marketing decisions?

• A. The banning of a particular brand of alcohol in Ontario due to the packaging that was not accepted by the general public.
• B. The impact that the legalization of cannabis has had on the development of a number of new businesses.
• C. The lack of secondary data available to determine the appropriate marketing strategy.
• D. The increase in interest rates by the Bank of Canada to combat rising inflation in Canada.
• E. The technological capability of retailers to adjust their business model to accept online sales as a result of the pandemic.

Which one of the following statements provides an accurate definition of a product?

• A. A product is just an idea that creates customer satisfaction and value.
• B. A product is a service which benefits the purchasing consumer.
• C. A product is anything that can be sold in the store.
• D. A product is a mix of tangible and intangible attributes that provide satisfaction and benefits.
• E. A product is a manufactured good.

Which one of the following statements is not correct with respect to the break-even concept?

• A. If the break-even point is not achieved, it may be necessary to increase the selling price and/or to lower the cost of production.
• B. The break-even point is defined as the sales volume at which the seller's total revenue equals total costs.
• C. Break-even analysis is a price-setting tool used by marketer to help to determine the right selling price.
• D. If the break-even point is not achieved, it may be necessary to reduce fixed costs and variable costs.
• E. If the break-even point is not achieved, it may be necessary to lower the selling price.