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What element will ensure a business never strays too far from its core goals and values, especially if the marketing plan needs to be modified

What element will ensure a business never strays too far from its core goals and values, especially if the marketing plan needs to be modified to fit the changing times?
Vultiple Cholce
a developed organizational plan
a sound mission statement
a complete SWOT analysis
a concise exeouthe summary
a solid strategic plan
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