Question
What entities can Coca Cola Zero be leveraged to create secondary associations? Briefly describe these entities. Suggest THREE marketing activities for Coca Cola Zero to
What entities can "Coca Cola Zero" be leveraged to create secondary associations? Briefly describe these entities. Suggest THREE marketing activities for Coca Cola Zero to leverage secondary associations to build brand equity?
(at least 200_words)
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Coca Cola Zero can be leveraged to create secondary associations with various entities to build brand equity Secondary associations are formed when a brand is linked to other entities such as other br...
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Step: 2
Step: 3
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
