Question
What ethical issues emerge from the conduct of Nestl India with reference to marketing of Magi? [Examine the issues based on the related concepts and
What ethical issues emerge from the conduct of Nestl India with reference to
marketing of Magi? [Examine the issues based on the related concepts and frameworks
discussed in the course]
2 Examine the rationale of approach to marketing on the part of the leadership in Nestl
India, and the impact of its marketing approach.
3 Elucidate the stage of corporate moral development of Nestl India is as brought out in
this case.
4 Examine the role of the regulator and related authorities in the light of the relevant
ethical theories.
5 Reflect on the learning from the episode.
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