What ethical principles are encompassed in the design of legitimate and high$-$quality market research? A comprehensive Research Ethics form will be provided for your perusal. While filling out the form is not mandatory, it is imperative that you review and affirm that your research poses 'low risk' to participants through a Qualtrics questionnaire, the link to which will be provided.

Should you have any inquiries, feel free to reach out.

The interview and focus group will center on gaining insights across diverse perspectives. The primary objective of qualitative research is exploratory, aimed at understanding aspects that are not yet well comprehended, both by you and your client. Rather than dismissing opposing viewpoints, the assignment encourages an open$-$minded effort to comprehend and learn about different perspectives. If you wish to explore Observation$/$Ethnography$,$ please contact me for alternative topics.

The interview$/$focus group topics include:

MARRIAGE$/$PARTNERS: Explore the thoughts, attitudes, and experiences of individuals who are either solo, married$/$long$-$term partnered, or aspire to be $($or vice versa$).$

STUDIES: Investigate the perspectives of minimalists and those who engage in a broad range of activities $($or vice versa$).$

GAMING: Delve into the opinions of gamers and non$-$gamers.

CITY: Examine the viewpoints of individuals from urban and small$-$town$/$rural backgrounds $($or vice versa$).$

CHILDREN$/$FAMILY: Explore the beliefs of individuals confident in not wanting children and those desiring or having a family $($or vice versa$).$

The focus is on understanding differences without attempting to persuade or change opinions. The approach is phenomenological and idiographic, aiming to comprehensively understand and map the experiences, logic, themes, and ideas that give meaning to the perspectives of others. This method serves as the foundation for optimal marketing and managerial$/$professional research.