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What event or series of events led the organization(s) negative brand image? What branding strategy(s) would be implemented to restore a tarnished brand?
- What event or series of events led the organization(s) negative brand image?
- What branding strategy(s) would be implemented to restore a tarnished brand?
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Strategic Management
Authors: Frank Rothaermel
5th Edition
126026128X, 978-1260261288
